Websites and software, made with care
A better website, built with you in mind.
I study what makes a small business good and rebuild its website so that shows, then help with the software behind it.
Concept · Brewery · United KingdomSelected concepts
A few I keep coming back to.
Each one started with a real small business whose website had fallen behind. I studied it, then rebuilt it as a working concept, in the business's own language. None of them are client projects.
01Concept · Florist · United KingdomA calm, image-led florist site that lets the flowers lead, states the delivery area plainly, and keeps the phone one tap away.Call or book, always in reach · Photography given room · Where they work→
02Concept · Self storage · United StatesA trustworthy desert storage site with sizes and rates laid out clearly, answered questions up front, and the phone always one tap away.Call or book, always in reach · A simple way to enquire · Answers before the question→
03Concept · Kitchen renovation · United StatesA kitchen-refacing trade site that leads with before/after transformations, named credentials and warranty, and a one-tap free-estimate path.Credentials up front · Services you can scan · A simple way to enquire→
04Concept · Taqueria · United StatesAn appetite-first taco-truck site that puts the signature dish, the full priced menu and one-tap ordering ahead of anything else.Call or book, always in reach · A menu you can read on a phone · Credentials up front→
05Concept · Karate school · United KingdomA disciplined, mobile-friendly martial-arts site that puts its lineage and standing front and centre, with a clear path in and easy contact.Credentials up front · Built for the phone first · Clear navigation→
06Concept · Holiday cottages · United KingdomA photography-led island holiday-lets site that compares every stay, answers real travel questions and tells the owners' story.Rooms laid out to compare · A simple way to enquire · Answers before the question→What I do
Two things, in this order.
How you show up online
A new website built from what you already have: your photos, your services, your words. Made for phones first and written in your customers' language.
What runs behind it
When you are ready: enquiries answered, bookings in one place, and the repetitive admin handled by software I build around how you already work, much of it with AI.
How I work
You see it before you decide anything.
- 01
I look at what's already public
Your current site, your photos, your reviews, what you actually sell and who walks through the door.
- 02
I build a working concept
Real pages in modern code, in your language, down to the interior pages. Desktop and phone. Not a mock-up or a slide.
- 03
You decide
If you like it, we talk about making it real. If not, say so and the preview comes down. No pressure either way.
- 04
Then the software
Once the front door works, the useful part: automations and custom tools that save hours every week.
About
One person, not an agency.
I'm Rahul Soni. I build custom software for hard business problems, much of it with AI.
The concepts on this site are unsolicited. The businesses did not ask for them and are not my clients; they are shown to demonstrate the kind of work I do.
More about me
Tell me what you think, even if it's no.
The quickest way is to reply to my email. Or write to me directly: